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This paper aims to examine the cognitive processes involved in answering survey questions. It also briefly discusses how the cognitive viewpoint has been challenged by other approaches (such as conversational analysis).

The paper reviews the major components of the response process and summarizes work examining how each of these components can contribute to measurement errors in surveys.

The Cognitive Aspects of Survey Methodology (CASM) model of the survey response process is still generating useful research, but both the satisficing model and the conversational approach provide useful supplements, emphasizing motivational and social sources of error neglected in the CASM approach.

The paper provides an introduction to the cognitive processes underlying survey responses and how these processes can explain why survey responses may be inaccurate.

Ethiopia operates a large agricultural extension service system. However, access to extension-related knowledge, technologies and agricultural inputs is unequally distributed among smallholder farmers. Social learning is widely practiced by most farmers to cope with this unequal distribution though its practices have hardly been documented in passing on knowledge of agriculture and rural development or embedding it into the local system of knowledge production, transfer and use. The purpose of this study is, therefore, to identify the different methods of social learning, as well as their contribution to the adoption and diffusion of technologies within Ethiopia’s smallholder agricultural setting.

A mixed methods approach was used, comprising farmer and expert interviews, focus group discussions, informal individual discussions and key informant interviews. The data were documented, coded and later analyzed using SPSS and ATLAS.ti.

The findings showed that 55 per cent of the farmers in the studied areas fully relied on social, community-level learning to adopt agricultural technologies, while 35 per cent of them relied on social learning only partly. Farmers acquired knowledge through social networks by means of communication, observation, collective labor groups, public meetings, socio-cultural events and group socialization. Informal institutions such as iddir, debo and dado, helped farmers learn, adopt and diffuse technologies.

This study used the concept of epistemic oppression by Dotson (2014) as a conceptual framework to examine farmers’ access to extension services and to analyze how informal institutions serve as workplace learning for the smallholder farmers. The authors suggest community-level social learning serves as a coping mechanism against the prevailing limitations of the formal extension system, and at the same time, it guards against the deepening of social, political and epistemic inequalities that are inherent to the knowledge system.

Why is it that highly trained and seasoned executives fail? On the surface, this doesn’t make sense because they are very successful; yet research in the organization sciences provides no shortage of evidence to prove just that. From the classic Mann Gulch fire disaster of Weick’s famous collapse of sensemaking study, to studies of myopia of learning, escalation of commitment, threat-rigidity, dominant logic, the architecture of simplicity, the Icarus Paradox, to core competencies turning into core rigidities, and navigating new competitive markets using “old” cognitive maps, and many more such examples point to a ubiquitous phenomenon where highly trained and experienced professionals find themselves “stuck” in the heat of battle, unable to move and progress. On the one hand, for some, there is a desperate need for change, but are unable to do so, due to their trained incapacities. On the other hand, some simply cannot see the need for change, and continue with their “business as usual” mentality. For both, their visions of the world shrink, they have a tendency to cling onto their past habitual practices and oversimplify the complexity of the situation. In moments like these: DROP YOUR TOOLS and UNLEARN! This book chapter introduces a framework (grounded in clinical psychology) that has had consistent success in helping seasoned executives and key decision-makers open up the alternatives whenever they find themselves stuck with complexity.

In organisations today it is essential that the budgeting process be not just effective in the determination of the allocation of resources, but also be perceived by all those involved within the organisation to be fair and equitable. The budgeting process must also be participatory, in that, those who will be held accountable for the results are also involved in the determination of the resource allocation.

In 2018, we have surpassed the population landmark of 7.5 billion, and yesterday’s global crisis of under-nutrition in poorer nations is now accompanied by a journey into overweight and obesity. The purpose of our research is to focus on the health and resistance of those who avoid overweight and obesity rather than continuing to focus on the pathology and disease of this phenomenon.

Taking a consumer-centric perspective and using the lens of the social-economic framework, the authors report qualitative research conducted with 31 young people (ages 17-26) who have been resistant to weight gain in an increasingly obesogenic environment, followed by a survey of the general population, n = 921. The authors look at this type of consumer resistance to better understand how to develop government and community leadership and build more obesogenically resilient societies.

The findings support the contention that obesity is a social problem that requires a social solution.

The main contribution to the conversation addressing increasing levels of overweight and obesity is that this research demonstrates that these are complex social problems and require complex intervention at the societal level, not the individual level.

There are increasing demands on professional accountants in practice to generate water accounts for clients using knowledge from other disciplines within and outside their firms. Whilst many professional service firms have a broad range of in-house and consulting expertise, professional groups within and between these organisations may not be generating and sharing the knowledge required for successful water accounting. The purpose of this paper is to explore how additional disciplinary skills for water volumetric measurement, understanding of licensing and allocations can effectively and efficiently be shared between the disciplines required to be involved.

Two cross-sectional semi-structured surveys developed using a social network lens were disseminated to Australian accountants operating in professional services firms, and the results were descriptively analysed.

The authors find that, whilst accounting and engineering are acknowledged as core disciplines for water accounting, there is a need for more standardised measures and frameworks across diverse scales to fit in with current reporting practices and meet stakeholder needs. These need to be nested in a water accounting regulatory model that includes the accountancy professional bodies as a platform for knowledge generation and sharing.

The paper provides evidence of perceived barriers to and pathways for interdisciplinary knowledge networks for a new type of accounting. It demonstrates how regulatory frameworks can potentially assist rather than impede accountants in their contribution to solving of complex corporate sustainability problems.

This study aims to investigate the extent to which franchisees are satisfied with the attainment of their personal goals in business. Although franchising continues to be exploited in the business sector, research and studies of franchising were scarcely mentioned in the organizational literature. Obviously, franchising as a body of knowledge has been studied mostly from the franchisor’s perspective than on franchisees. Within franchisee literature, studies on people’s motivation to become a franchisee have received some attention and provided little understanding, but no study has ever measured to what extent franchisees are satisfied with their personal goals in the business.

To investigate the hypotheses, a positivist approach is chosen as the philosophical foundation of this study, and all methodological aspects related with this approach are used in this study. A total of 204 franchisee entrepreneurs in Malaysia were surveyed and answered self-administered questionnaires.

In general, statistical analysis suggests franchisees were satisfied with their goals attainments. However, further analysis shows that franchisees were mostly satisfied with intrinsic rewards goals, followed by perceived autonomy goals and family concern goals. Surprisingly, franchisees have less satisfaction with economic gain goals comparatively with other goals. Moreover, based on the conceptual analysis and empirical evidence, hierarchy of economic goals and hierarchy of family goals are discovered. Besides, this study does suggest that franchisees’ sustainability in the business may be affected by attainment of their personal goals.

This paper studies franchising from a franchisee’s perspective and from a non-Western perspective. It investigates whether franchisee entrepreneurs share similar goals compared with other types of entrepreneurs and to what extent franchisees are satisfied with their personal goal attainment in the business.